Aaron Makaruk

← Work OSBeehives

Winter is when colonies fail quietly, and it is the one season you cannot open a hive to check. Monitoring without opening the box is the whole argument for the product, so we built the winter campaign around it.

2017 – 2022

OSBeehives

A sensor, an app, and a machine-learning model that tells a beekeeper what is happening inside a hive without opening it.

Role
Co-founder & Lead Product Designer
Team
Co-founders and a small distributed team across the US and Poland
Years
2017 – 2022
Platforms
iOS, Android, custom IoT hardware

Backing

The Situation

Honey bees pollinate around $15B of US crops a year, and beekeepers lose roughly 40% of their colonies annually against an acceptable rate of 15–20%. Most problems are found during a manual inspection, by which point the colony is often gone.

No passive, always-on monitoring existed at a price a hobbyist or mid-scale beekeeper would pay. Lab testing was slow and expensive.

The Assumption

Beekeepers need more data about their hives.

What Was Actually True

Beekeepers need to know when to act and what to do. Data without context creates anxiety, not confidence. The funded research scope that followed said the same thing: classification, recommendations, and a knowledge base, not raw readings.

Decision 01

Show What to Do, Not Just What Is Happening

Out-of-range indicators on the charts, a glanceable health score, and a built-in knowledge base, so a reading came with the response attached.

Decision 02

Alerts Are the Product

A preset alert library plus fully custom rules on any metric, threshold and frequency, and accelerometer alerts for disturbance, animal invasion and theft. The dashboard is where you go afterward.

Decision 03

The Hardware Has to Live Inside the Hive

We rebuilt the device slimmer, internal, solar-powered and thin enough to slide between frames, and rewrote onboarding around it. Setup was the single biggest reason early units ended up in a drawer.

Months on the Road

I lived out of a vehicle visiting beekeepers across the country, camped on site, worked as a beekeeper's assistant to see commercial and artisanal operations from the inside, ran about twelve in-depth interviews, took beekeeping workshops, and kept bees myself. Then we shipped a free app so beekeepers in dozens of countries labelled the training data: thousands of recordings, and eventually millions.

What Shipped

2,000

IoT sensors deployed

units shipped

10,000

Users across 40 countries by 2022

product analytics, 2022 snapshot

$500K

Revenue generated

company records

What I’d Do Differently

We shipped charts and metrics to people who think in colonies, seasons, and jobs to be done. The reframe, when to act and what to do, arrived halfway through, and the product never fully caught up to it. Hive Story is that lesson built as the foundation: the research and the data translated into the language a beekeeper actually thinks in, with the receipts and the recommendation attached, instead of a dashboard waiting to be interpreted.